Fairstone: responsible alternative Canadian lender since 1923

The Fairstone promise

As Canada’s leading non-bank provider of personal loans, we do everything we can to help you feel welcome and understood — that way, you know you’ve come to the right place. We’re optimistic and genuinely interested in your success. We listen, answer your questions and assist you. So, when you visit our website, visit your local branch or speak with a Fairstone Lending Specialist, you get smart credit with integrity. That’s our promise to you.

Deep lending roots

At Fairstone, you get affordable loan solutions and the clarity you want from a long-established, responsible lender. It’s a track record we’ve been successfully building through our legacy companies since 1923.

In 2017, we became Fairstone. You may recognize us by our previous name “CitiFinancial”. Although our name has changed, much about our company remains the same. If you walk into our branches, many of the same friendly faces are still there today! 

Our history and legacy companies

Fairstone has been helping Canadians get the money they need since 1923. Learn more about our company history, and how we came to be Fairstone:

  • 1923: Beneficial opened their first branch in Canada 
  • 1998: Beneficial is acquired by Associates 
  • 1999: Associates acquires Avco 
  • 2000: Citigroup acquires Associates 
  • 2017: In April, CitiFinancial changes its name to Fairstone 
  • 2018: Fairstone now offers auto financing to dealerships, along with our previous retail financing offering – and we’re still helping Canadians with personal loans in our growing branch network with 240+ locations 

Commonly asked questions about our company and legacy history:

𝗜𝘀 𝗖𝗶𝘁𝗶𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗻𝗼𝘄 𝗙𝗮𝗶𝗿𝘀𝘁𝗼𝗻𝗲?
Yes, CitiFinancial changed its name to Fairstone in 2017. Our loan products remain the same! 

𝗪𝗵𝗲𝗻 𝗱𝗶𝗱 𝗖𝗶𝘁𝗶𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗯𝗲𝗰𝗼𝗺𝗲 𝗙𝗮𝗶𝗿𝘀𝘁𝗼𝗻𝗲?
CitiFinancial became Fairstone in April 2017.

𝗪𝗵𝗮𝘁 𝗶𝘀 𝗙𝗮𝗶𝗿𝘀𝘁𝗼𝗻𝗲?
Fairstone is Canada’s leading non-bank lender of personal loans, home equity loans and debt consolidation loans. We help Canadians in the fair to good credit range get the money they need for unexpected expenses, everyday purchases and more. 

Here for you when you need us

We offer personalized loan solutions that meet today’s unique borrowing needs. How can we help you?

Personal loans

Borrow up to $35,000 with affordable payments and rates from 19.99%


Debt consolidation

Tackle debt head-on with a customized debt relief solution                           


Mortgage solutions

Borrow up to $400,000 with affordable payments and rates from 12.99%


Retail financing

We provide retail and auto purchase financing at businesses and dealerships across Canada


Retail financing you can count on

Purchase what you need when you need it with convenient financing options. Fairstone partners with leading retailers across Canada to offer credit card and financing programs on retail purchases.


Get the latest

Read more about Fairstone news and community initiatives.