Growing a greener Canada
We stayed rooted in our relationship with Food Banks Canada (six years and running), branched out into a new partnership with Junior Achievement Canada and joined in a new venture with Tree Canada, renewing our approach to environmentalism and sustainable business.
To begin, we took a hard look at our paper consumption – customer statements, marketing materials, direct mail … it all adds up. In fact, it adds up to about 17 million pieces of paper a year (or just over 6,000 trees).
We’ve partnered with Tree Canada to plant 23,000 trees by December 2017 – more than double the number of trees we’ll use over two years of marketing. Our trees will be planted through Tree Canada’s National Greening Program in areas devastated by natural or human-caused disasters. We’re working to replant trees that have been removed (reforestation), and also to find new places where trees can grow that they haven’t been before (afforestation). Our partnership also includes one, two and five-year assessments of the saplings so we can certify the health of our newly-planted forests.
“This partnership is an important step forward in Fairstone’s commitment to our communities,” says Scott Wood, President and CEO, Fairstone. “The decision to offset our paper use and contribute to a greener Canada was simple – now more than ever companies need to embrace the importance of sustainable business practices and environmentalism.”
Tree Canada is an organization that, like us, has a presence across the country, giving us the opportunity to impact communities from one coast to the other. We are proud to be a part of a greener Canada, and to contribute to the reforestation of forests and wildlife habitat, the development of cleaner air, cleaner soil, cleaner waterways and the ongoing revitalization of communities across our country through our new partnership, because we believe community matters.
Want to learn more about the National Greening Program, and how you could get involved? Visit Tree Canada’s website, at www.treecanada.ca.
About Tree Canada
Tree Canada is a not-for-profit charitable organization established to encourage Canadians to plant and care for trees in urban and rural environments. Tree Canada engages Canadian companies, government agencies and individuals to support the planting of trees, the greening of schoolyards, and other efforts to sensitize Canadians to the benefits of planting and maintaining trees. Since 1992, 80 million trees have been planted, over 550 schoolyards have been greened, and Tree Canada has helped organize eleven national urban forest conferences. The next Canadian Urban Forest Conference will take place in Laval, QC in 2016.